Video Direction

Over a two year period, I led the development and creation of almost twenty video projects for Staples, including Staples Advantage (B2B), Staples Brand Products, and Small Business Marketing. I collaborated with external agencies and internal staff on concept, script and storyboard development, oversaw casting, and worked with writers and directors on the production and execution of the concepts.
Business Interiors by Staples. This video was created to highlight the benefits of Staples Business Interiors services.
Staples Brand Products. This short video captures the benefits of staying organized from your desk to your file drawer with one easy product.
Staples - Give Me Five. This video was part of a series of short videos developed to help small businesses understand the value of marketing. This video highlights email marketing tips. The series also included SEO and Direct Mail. 
Staples Print Solutions. Customers are often surprised by how much they spend on printing — and how much they can save. This video was created to show Staples customized print solutions to get costs down and help customers print smarter.
The Arc Customizable Notebook. We created this video to highlight the idea that when it comes to organization methods, one size doesn’t fit all. 
The Arc Customizable Notebook. This product offered eight unique covers to change your notebook's look. This video, with a more feminine slant, walked the viewer through ideas and inspiration for how to use the product to suit their needs.
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