The timing of this project couldn't have been crazier. Ocean Spray planned to use facebook and Instagram to relaunch the Growing Goodness product line in a new boxed package just as the global pandemic began. To be able to work safely, we accomplished this project in two phases.
PART 1 - PRODUCT ONLY
How do you re-launch a kid's product without using kids? Carefully!
With all of the uncertainty at the start of 2020, we didn't want to risk anyone's health on this project. As a result, we accomplished this first phase with just two people - a photographer and myself.
PART 2 - WITH KIDS
As time went on and restrictions were eased, it became possible to accomplish the second phase of this project and add in the talent.