Buck Bone Organics had a logo, website, and packaging when I began working with them, however, they were having a hard time connecting with their B2B customers, and their B2C customers didn't really understand the product. I devised a brand strategy, identifying key pillars of the brand to tell their story — love of dogs, quality of product, sustainability of product, product variety, and "made in Bozeman".
The first video was created to connect with the viewers love for their pet, and tell the story of how Buck Bone Organics product is made with care and attention to quality. We developed the script, shot every frame, and we were able to create this entire video with an efficient crew of just four people.
Get your hanky ready! We've been told by some people who have watched this video that they just might have shed a little tear at the end. Just sayin'.
During the first six months of the video's release, Buck Bone Organics was able to get their product into more retail locations and increase their business almost 500%.
Along with the brand video, I designed a catalog that could educate retail outlets about the brand. Each page was designed to show off the hand-crafted nature of this sustainable product and to take full advantage of the beautiful landscape around Bozeman, Montana.
The catalog included an interior back pocket for sell-sheets and a template that could get populated or updated by the business' in-house designer, along with a pricing sheet. This would save Buck Bone Organics time and money on reprinting costs if their assortment shifted or pricing structure changed.
Several short videos were developed to also share the company's brand message.
A second video was created for Buck Bone Organics when they acquired two additional businesses. This growth meant an opportunity for Buck Bone to have more control over their resources and product pipeline, and introduce Antlers Unlimited.