Why should office products be boring? I can answer that for you, they don't have to be!
The objective of this campaign was to make these products "crave-worthy". M by Staples was created to appeal to customers with a sense of individual style. When this new product line was developed, I was asked to create a launch campaign to introduce the colorful and diverse product assortment.
One of the most fun aspects of this campaign was experimenting with each product to find what made it stand out. Since the key word in the creative brief was "crave-worthy", I played with ideas that could respond with similar words and emotions.
As the M by Staples brand evolved, additional products were added to the line. New seasonal brochures and marketing pieces were developed to showcase the new styles.
Products included journals, a line of travel products, and a variety of folder styles. Each time new products were added, product photography was created to highlight features and details that made these products special.